Perspectives on the Coalition for Innovative Media Measurement - By: Jack Myers

Is there an industry need for innovative media measurement More to the point is there a need for leading television networks media agencies and marketers to organize a coalition to advance innovation in media measurement The Coalition for Innovative Media Measurement CIMM has posted two requests for proposals on its website wwwcimmusorgrfphtm and is anticipating significant interest from media research suppliers including both Nielsen and WPP39s TNS The history of media and advertising industry consortia and coalitions as I am too painfully aware is one of failure and rejection Can CIMM formed with nearly 2 million in seed funding from 14 founding member companies beat the odds and generate meaningful and longterm advances In this week39s detailed full report I review CIMM39s objectives share my perspective on the Coalition39s prospects and argue for increased industry supportJack Myers Media Business Report is published every Monday exclusively for corporate subscribers If you believe you are a subscriber and should be receiving the extended subscriberonly version of this report please contact Jack Myers at jackmediadvisorygroupcom For subscription information click hereamp160 Jack Myers consults with media agencies and marketers on transformative business models and revenue growth strategies He can be contacted at jackmediadvisorygroupcomJack Myers Media Business Report is published by MEDIAdvisory Group LLCCorporate Subscribers please click on the link to log in and read this complete commentary httpwwwjackmyerscomcommentarymediabusinessreport68528252html

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Perspectives on the Coalition for Innovative Media Measurement - By: Jack Myers

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