"Media companies can and should have a purpose, identifying areas where the company can have a voice that makes a difference while building the business," believes Marc Pritchard, Chief Brand Officer of Procter & Gamble. "Ten years ago, P&G went down a purpose path, but it was too disconnected from the business. What we've done recently, which is more effective in our view, is we've built what we call 'citizenship' into how we do business. We've been very deliberate about making sure whatever we do is both a force for good and a force for growth." In a wide-ranging interview with MediaVillage in advance of P&G's induction at CES into the Advancing Diversity Hall of Honors, Marc shared context on P&G's and his personal commitment to doing good for society in a way that's good for business, and to advocate for increased commitment by the media and advertising community to diversity and inclusion.
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