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P&G's Marc Pritchard on Brands as a Force for Good, and Personal Goals

P&G's Marc Pritchard on Brands as a Force for Good, and Personal Goals

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Jack Myers

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Advancing Diversity
6 19

"Media companies can and should have a purpose, identifying areas where the company can have a voice that makes a difference while building the business," believes Marc Pritchard, Chief Brand Officer of Procter & Gamble.  "Ten years ago, P&G went down a purpose path, but it was too disconnected from the business.  What we've done recently, which is more effective in our view, is we've built what we call 'citizenship' into how we do business.  We've been very deliberate about making sure whatever we do is both a force for good and a force for growth."  In a wide-ranging interview with MediaVillage in advance of P&G's induction at CES into the Advancing Diversity Hall of Honors, Marc shared context on P&G's and his personal commitment to doing good for society in a way that's good for business, and to advocate for increased commitment by the media and advertising community to diversity and inclusion.

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6 19

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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