When the COVID-19 pandemic is over, the public joy and relief will bring the "good new days" — the Rocking '20s. Confidence will bring spending back big time, and pent-up dreams will benefit automotive, dining, fashion, movies, travel, and everything else.
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Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more