We have reviewed updated political advertising spending trends at local TV station groups based upon data covering the period through October 31 from Advertising Analytics, which aggregates and tracks political ad bookings in real time. Political advertising growth continued the deceleration we observed in September, falling by -5% for the 17 largest station groups in October 2016 vs. October 2015. October is the make-or-break month for this category of spending with approximately half of the year’s total. The data we have reviewed indicates the year will end well below levels which most expected at the beginning of this election cycle.
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