Post-Upfront Update: Latino Nets; History; Reelz; Oprah; FightNow TV - Simon Applebaum

With the most upfront events packed into one midMay week ever some presentations had the misfortune to draw a lesser amount of general press coverage Three of them were multinet Latinotargeted affairs all staged at classy locations Fox Hispanic Media Fox DeportesUtilisimaNational Geographic Mundo launching July 1 at the New York Public Library Discovery US Hispanic Group Discovery en EspanolDiscovery Familia from the Four Seasons restaurant and Vme VmeVme Kids inside the Samsung Experience portion of Time Warner Center Attendance among advertisers at this trio of showcases was strong despite Discovery and Vme overlapping with TBSTNT and The CW39s face time respectively Advice on overlap avoidance next year grabbing more attention in the bargain hold these events a week or two early or use big upfront week Friday which isn39t big now because no one uses itFastrising Latino channel Estrella TV entering the upfront event scene this year with a schedule of US produced content was uberupfront week39s big loser in the attentiondrawing department Not only did Estrella stage its Gotham Hall lunch against postTBSTNT press meal in the same neighborhood the network had no mechanism in place to alert reporters they were doing an event Double strikeout for a service worth monitoring Incidentally staying a partial paragraph longer with Turnermanaged services why isn39t Adult Swim encouraging more press turnout at its evening upfront week deal Notice the lack of coverage for their new fall series again compared to TBSTNTNow we know History Channel39s romance with madefor miniseries didn39t break up with The Kennedys fiasco The network green lighted two minis last week within 24 hours of each other Both The Hatfields ampamp The McCoys starring Kevin Costner also on board as coexecutive producer and The Bible Mark Burnett leading the production team So much for the buzz that History39s view of history lately begins and ends with series like Pawn Stars or Ice Road Truckers And Emmy organizers want to rethink your action of combining the miniseries and original movie categoriesMeanwhile still waiting for History or someone else to launch a firstclass history anthology drama series As noted in a previous column it39s the one programming genre chomping at the bit for some creative talent to give it lifePays to be opportunistic ReelzChannel follows up its gambit of running The Kennedys after History unplugged its production with a drama series development agreement with producer Asylum Entertainment They get one series on the air by early 2013 and a longterm relationship with executive producer Joel Surnow and his 21 colleaguesIn the midst of a big TV week featuring the daytime departure of Oprah Winfrey and season finales of American Idol and Dancing With The Stars guess what A new network launched Boxing mixed martial arts and similar sports have a channel all their own in FightNow TV initially available on Cablevision Systems39 digital sports tiers in the New York area So much for the chatter that independentlyowned networks are an endangered lot Remember Comcast will launch at least 10 of them on their systems in the years aheadIn the spirit of recent Ed Martin columns about worthy Emmy nominees let39s do what we can to get Treme the nominations this amazing drama deserves including one for Khandi Alexander39s performance Also let39s encourage the Emmy overseers to put Dancing With The Stars in the variety not reality series category so that director Alex Rudniski the best live TV director working right now can get a way overdue nomination Just watch what he did with the performance of 17yearold ballet dancer Patricia Zhou this past season and you39ll root for his nomination as much as I doUntil the next time stay well and stay tunedSimon Applebaum is hostproducer of Tomorrow Will Be Televised the Internet radiopodcastdistributed program about the TV scene The program runs live MondaysFridays at 3 pm Eastern time noon Pacific time over wwwblogtalkradiocom Replays available 247 at wwwblogtalkradiocomsimonapple04 and podcasts available off ITunescom and other Web sites arranged by Sonibyte Have a question or reaction Email it to simonapple04yahoocomRead all Simonamp8217s MediaBizBloggers commentaries at Tomorrow Will Be TelevisedCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

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Post-Upfront Update: Latino Nets; History; Reelz; Oprah; FightNow TV - Simon Applebaum

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Post-Upfront Update: Latino Nets; History; Reelz; Oprah; FightNow TV - Simon Applebaum

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