The Association of National Advertisers is hosting an event on October 30 titled "Applying Attention Metrics in Media & Analytics Sponsored by Adelaide, TVision and Avocet: How to Use Attention Metrics to Increase Media Efficiency & Effectiveness." One of the speakers, Marc Guldimann, founder and CEO of Adelaide, has just published an important paper with the ANA on the same subject.
Predicting Attention Is Worth More Than Measuring It
