A new paradigm for audience profiling makes movie marketing decisions faster, smarter and more reliable for advertisers. Screenvision Media has partnered with one of the leading data analytics firms for the film industry, Movio, to push the boundaries of ad targeting with predictive analytics. In the age of customization, the marketplace is seeking more efficient media solutions in a more expeditious fashion to further improve ROI. To meet this advertiser demand, Screenvision is now equipped to build better, more relevant program schedules by using data beyond ratings, demographics and genre.
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