Premium OTT ad dollars in the U.S. have been trailing YouTube/Facebook video for years, but finally caught up in Q4 according to Standard Media Index (SMI), and will soon pass non-premium digital video due to the ROAS (return on advertising spend) advantage of Premium and increased common sense about context effects. Premium consists of the video content produced by the major television networks and studios or indistinguishable from such product.
Premium OTT Now Equal to Non-Premium Digital
![Premium OTT Now Equal to Non-Premium Digital](/media/articles/Multi_Screens_xDBoCwv.jpg.550x380_q85_box-25%2C0%2C644%2C430_crop.jpg.webp)