Magazine and newspaper executives are struggling with a business model that requires digital transformation yet they must serve advertiser and agency executives who continue to measure them based primarily on legacy value measures. Newspaper and magazine digital ad revenues are projected by MyersBizNet to generate 14% and 19% average annual growth respectively through 2020, while their legacy ad revenues are forecast to decline 10% and 6% annually. While print media companies are investing in expanded portfolios to compete more effectively with both digital media and television, advertiser and agency executives express lukewarm enthusiasm for these investments and remain embedded in traditional business models.
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