Print Media Losing Money to Programmatic Ad Marketplace

Print-based digital media companies are underperforming both their digital-native and television counterparts in several ad sales performance categories, according to the new MyersBizNet Survey of Advertiser and Agency Executives on 36 Digital Media Companies. In six categories of performance, nine print-based digital media companies are rated 4/5 on a five point scale by only an average of 42% of respondents, while 27 digital native organizations are positively rated by an average of 49% of respondents.