As you know there are two worlds: The world of water bottles and the world of water fountains. When I go to meetings at ad agencies I see a large collection of water bottles and everyone wearing black. When I leave the meeting and hit the highway I stop in rest areas where there is a line at the water fountain and everyone is wearing very bright colors. When reading the blogs about "programmatic" and "meta data dumps" I never see the pundits reveal that these new paradigms sell stuff. Ever. As best I can tell, new paradigms only lead to new media conferences and new blogs but not new product sales.