As you know there are two worlds: The world of water bottles and the world of water fountains. When I go to meetings at ad agencies I see a large collection of water bottles and everyone wearing black. When I leave the meeting and hit the highway I stop in rest areas where there is a line at the water fountain and everyone is wearing very bright colors. When reading the blogs about "programmatic" and "meta data dumps" I never see the pundits reveal that these new paradigms sell stuff. Ever. As best I can tell, new paradigms only lead to new media conferences and new blogs but not new product sales.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.