Turner has recently released the results of its new VOD study which proves, through Nielsen VOD Content Ratings, that VOD programming attracts a more desirable and highly engaged audience over time. This should not come as a surprise -- when people can choose the optimal time to view their content they pay more attention. Turner has been aggressively experimenting with content strategies and ad formats that focus on mutual benefits for viewers and advertising partners, and increasingly on measurement to evaluate these strategies.
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