The fact that marketers and brand teams remain challenged in crafting messaging and activations that connect with African American consumers is no secret. Recognizing that there is a persistent knowledge gap within the marketing industry, Publicis Media recently conducted the online panel "Importance of Cultural Fluency for Impacting African American Consumers" to address the problem head-on. Spotlighting experts Valicia Brown, Joshua Ott, and Arnetta Whiteside, this in-depth conversation drilled down on why cultural fluency is essential for brands that want to connect with African Americans.
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