Brands that use "Purpose" (pro-social, altruistic values) in advertising, brand content and sponsorships, but without authenticity, get little value -- because the public has been cynicized by reality. Their B-meters go off on hair triggers. And not without some justification.
Purpose Pays Back Better
![Purpose Pays Back Better](/media/articles/tyler-nix-V3dHmb1MOXM-unsplash.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)