The secret to compelling advertising is an ongoing project but, thanks to advanced research techniques, it is possible to more fully understand which ad experiences best engage viewers. FreeWheel has developed such a technique in partnership with MediaScience, in order to develop custom research studies to glean insights to improve the quality of ad experiences through FreeWheel's Viewer Experience Lab.
Putting the Viewer First: A Look at FreeWheel's Viewer Experience Lab
![Putting the Viewer First: A Look at FreeWheel's Viewer Experience Lab](/media/articles/image-cover-1717594763164.550x380_q85_box-0%2C439%2C2880%2C2439_crop.png.webp)