Today’s consumers have an abundance of content to choose from across live TV, streaming and OnDemand giving advertisers a plethora of opportunities to connect with viewers. So then how come, with nearly $60B spent in TV Advertising, viewers are often bombarded with the same ads over and over again, leaving many to feel fed up with ‘advertising overload? While the sheer volume of ads top many viewers’ concerns, according to ring digital, 1-in-5 also say they’re annoyed by seeing “we’ll be right back” slates that tend to occur during commercial breaks. These slates, which can occur in live video streaming ecosystems, disrupt the premium experience and create ad fatigue amongst viewers. Luckily, there’s a simple approach to optimizing dynamic ad insertion (DAI) and putting consumers - and their individual viewing experiences - first.
Putting the Viewer Front and Center of Dynamic Ad Insertion
