Quantifying the Value of Cable Programs for Coffee Advertisers - DailyTRA

Coffee advertisers and the media companies can now move from valuing programs on the basis of ratings alone to the ability to quantify the value of an audience using actual consumer purchase behavior for the specific class of buyers with whom the advertisers are seeking to share their message TRAs index of top Coffee category purchasers indicates that while the ratings for these Cable programs range from 50 to 32 the ratings index for the category buyers is as high as 67 better for ESPNamp8217s Home Run Derby Knowing the true value of each environment will help advertisers optimize their return on their media spend and will help media companies prove valueFor more information please visit us at wwwtraglobalcomblog or send an email to dailytratraglobalcom

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Quantifying the Value of Cable Programs for Coffee Advertisers - DailyTRA

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