Questions for Magel, Bosetti, Hiltz, Gambelli, Swift and Haljun

The questions reflect interest in and concern about the major issues facing agencies and media companies They deserved to be asked and answered Here are the questions along with an invitation to both buyers and sellers to share their insights and responses In the next several weeks several of these questions will be asked in the online poll at wwwmediavillagecomAGENCY AND ADVERTISER BUSINESS MODELS AND AGENCY PITCHESQ How are media agencies creating crossplatform solutions when the planning and buying groups at big agencies are so separateQ With so many of the largest accounts in review and commanding a lot of attention should midsized clients be concerned about a lack of attention to their needsQ If it is about quotdisruptionquot and quotnewquot why is the same group of players media agencies pitching What39s the difference among themQ Do you think consolidation on the media owner side will accelerate the industry trends we39re seeingQ As an advertiser who does a majority of digital is it fair to say when we want to use an agency it will be for creativeonly and we39ll use ad tech for activationQ According to a recent ANA survey 60 of clients are fairly opaque on how digital trading desks run by agencies are helping their ROI How will that play out in the media agency reviewsQ Where do relationships among buyers and sellers fit in the quotnewquot worldTHE UPFRONT DATA CONTENT AND TECHQ What role will data targeting and ROI play in this UpfrontQ Every new data stream platform and technology creates less opportunity for a standardized comparable metric or currency What will it take to get us thereQ Are the quotdata drivenquot metrics being developed by the media content owners providing more quotsizzlequot than quotsteakquot Is there any there thereQ What are each of you doing in the area of branded contentQ Would you say the broadcast industry was prepared for the digital and mobile explosion If not how are broadcast sales organizations working to catch up and stay ahead of emerging platformsQ Is there really a shift to mobile video Where is the coming fromQ How long will it take for dynamic ad insertion to become a legitimate opportunity especially given the growth of VODQ Is programmatic here for local TV How about local radio If not when do you expect it will be implemented and a meaningful part of the local businessQ Are you disappointed that some programmers like AMC did not present an Upfront event as they did last yearQ Should NewFront participants let agency buyers know when new series are scheduled to launch when they actually launch and how they perform Do you penalize them when they don39t performQ What is your take on overall media revenue growth for 20152016 Editor39s Note MyersBizNet projects 2015 growth of total advertising of 09IRTS event sponsors included ABCESPNDisney MediaABC FamilyABC Owned Television Stations Maker Studios Active International CBS Corporation Comcast NBCUniversal DISH Media Sales Facebook iHeartMedia MediaVillagecom Nielsen and SONY Pictures Television At the breakfast event the IRTS introduced 30 IRTS Fellows who were selected from more than 3000 applications and who are spending the summer in New York at leading media companies agencies and production studios All IRTS Fellowships are underwritten by corporations and individuals and include all travel housing overhead and compensationThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom management or associated bloggers amp160

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Questions for Magel, Bosetti, Hiltz, Gambelli, Swift and Haljun

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Jack Myers

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Questions for Magel, Bosetti, Hiltz, Gambelli, Swift and Haljun

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Jack Myers

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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