Radio Is Not Hyper-Local. But it's Way Ahead. - Walter Sabo

For example if your station offers an app with hyperlocal commerce capabilities a listener carrying that app could walk by a Dunkin39 Donuts and via GPS the app could signal the listener that they can go into THAT DD and receive a free donut That39s hyperlocal marketing at its simplestThe levels of usage are profound Advertisers can now separate customer leads from page views of ads on your website According to Tech Crunch Yelp is announcing a new feature intended to highlight and quantify the value that the listing and review site provides for small businesses The feature separates customer leads from page viewsthose leads can include things like bookmarking a Yelp business listing mapping directions to the business placing a phone call from the Yelp app or purchasing a Yelp dealA Radio show could electrify the city with hyperlocal interactivity resulting in fresh revenue Nothing drives customers to a retail business like a radio star discussing the business as part of their show Product placement The challenge has been selling placements and making a seamless onair integrationIn the pipeline is voice recognition software that will identify the name of a businesses every time it is said by an announcer automatically invoice the business for each mention and send a link to listeners who have downloaded the station39s app The links would contain instant discounts or whatever information you would like them to have about your advertiserEvery day top marketers receive the latest information in hyperlocal marketing from STREET FIGHT It39s free The CEO and cofounder is Laura Rich who spent many years covering Radio for top trades and was a reporter for the New York Times STREET FIGHT a good read backed by solid reporting Here39s how they describe themselvesWhat is Street Fight Click the link to subscribeStreet Fight is a media events and research company focused on the business of hyperlocal content commerce and technology The Street Fight website publishes news commentary case studies and howto articles to help the hyperlocal ecosystem achieve sustainable business modelsEven though the words quotecosystemquot and quotmarketingquot appearing in the same descriptive paragraph makes us nervous it39s a terrific publicationTHE BIG CHALLENGEIn many meetings the words quothyperlocalquot are used without an agreed definition This is a new tool No one owns the expertise or glossary of terms Don39t be afraid to ask the meaning of new marketing slang and don39t be afraid to explain itWalter Sabo is the Chairman of Sabo Media a company that offers executiveondemand services He has worked onsite to build out new digital content platforms such as SiriusXM His team was the first to discover the marketing clout of web stars Internet organic video producers They founded OMMA award winning HITVIEWS The company placed brands such as CBS TiVo and Mountain Dew inside UGC In FM broadcasting he is a leader in the profitable sector of FM Talk and held executive positions at NBC and ABC Radio He can be reached at waltersabomediacomRead all Walter39s MediaBizBloggers commentaries at Sabo StrategiesCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Radio Is Not Hyper-Local. But it's Way Ahead. - Walter Sabo

Author

Publish date

Channel

Walter Sabo

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Radio Is Not Hyper-Local. But it's Way Ahead. - Walter Sabo

Enjoying This Commentary? There's More to Love

Walter Sabo

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

The payment was successful

Cookies