Radio Needs Outstanding New Approaches – Walter Sabo

Radio needs amp8220newamp8221Very few executives seek and put new approaches into action for good reason New means risk and risk means the possibility of failure and missed mortgage payments The other reason amp8220newamp8221 is hard to do in radio is that there is no cultural support for innovation Other industries reward innovation radio rewards legendaryBest New Format The Daytime Emmys give the award for Best New Approaches to an existing format They recognize and reward the risks essential to change Radio executives are much better and more effective at evolving existing formats than they are at starting new ones Groundbreaking work should be formally recognized A NAB Marconi Radio Award for Best New Format Approaches would be welcomeNew Formats today canamp8217t earn awards because new formats are not on the list An award that respects amp8220newamp8221 would ignite a positive change in radioamp8217s cultural support for innovationBest New Engineering Technique or Product Guglielmo Marconi would have appreciated a reward for new engineering solutions Today one engineer has to support multiple stations Software and hardware that makes her work more effective will help take radio from the tower business to the world wide distribution modelOther logical awards Best New Sales Technique Best New ExecutiveThese awards are not my idea They were created by the organizations representing other media publishing television Australian broadcasters Innovative broadcasters should be able to anticipate the sound of applause from their peers rather than the likelihood of a hiss amp8220Best Newamp8221 awards would begin to lead radio executives to optimism for the future and optimism for radioamp8217s future will result in higher station values and greater investmentWalter Sabo is the Chairman of Sabo Media a company that offers executiveondemand services He has worked onsite to build out new digital content platforms such as SiriusXM His team was the first to discover the marketing clout of web stars Internet organic video producers They founded OMMA award winning HITVIEWS The company placed brands such as CBS TiVo and Mountain Dew inside UGC In FM broadcasting he is a leader in the profitable sector of FM Talk and held executive positions at NBC and ABC Radio He can be reached at waltersabomediacomRead all Walter39s MediaBizBloggers commentaries at Sabo StrategiesCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates at MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Radio Needs Outstanding New Approaches – Walter Sabo

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