Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. At the same time, we strengthened our requirements for display advertising and added new metrics for emergent native, outstream and infeed video formats on social media platforms.
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Susan Schiekofer is the Chief Digital Investment Officer for GroupM U.S. She is responsible for digital trading and implementation across all of GroupM’s agencies including Mindshare, MEC, MediaCom, Maxus, and Essence. Susan’s digi… read more
