Project Yellow Light’s Life-Saving, Anti-Texting Billboards and Videos

Who better to educate kids about texting while driving than kids themselves That was the thought from Project Yellow Lightamp8217s founder Julie Garner She knows the dangers of distracted driving all too well from losing her 16yearold son Hunter Garner in a car crash in 2007 She founded Project Yellow Light a national film competition for high school and college students in his memory to encourage teens to avoid distracted driving specifically texting while drivingWith two components to the competition video and billboard design Project Yellow Light gives kids a blank canvas to best express their message about the dangers of distracted driving Both of these mediums speak to kids in their language with highlyimpactful eyecatching creative Clear Channel Outdoor Americas CCOA will display the winning design on outofhome billboards throughout the US where this important youthgenerated campaign has the potential to capture the attention of millions of peopleWe all know there are deadly consequences to texting while driving In 2014 more than 3179 people were killed due to distracted driving Sadly younger drivers put themselves much more at risk Research by Distractiongov the Official US Government Website for Distracted Driving shows that drivers under 25 are much more likely to text while driving than all other age groups And drivers in their 20s represent 38 percent of the distracted drivers who were using cell phones in fatal crashesAt CCOA we take texting and driving seriously which is why weamp8217re so committed to sponsoring this important initiative that enlists the help of the demographic most affected by texting and driving accidents to raise awareness of the problem in a powerful catchy wayProject Yellow Light makes numbers like these very real for kids As a scholarship itamp8217s designed to bring about change not just for the winners but for those who see the ads Editor39s Note Here39s a story about a recent very successful Project Yellow Light fundraising effort Now you can see them for yourself Julie Garneramp8217s hope was that her sonamp8217s creativity and imagination would live on in Project Yellow Light Indeed the competition results are wildly creative and emotionally charged Just one look and it makes you realize how much of an impact Project Yellow Light and kids themselves can have on finally putting an end to distracted drivingThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet management or associated bloggersamp160

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Project Yellow Light’s Life-Saving, Anti-Texting Billboards and Videos

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Project Yellow Light’s Life-Saving, Anti-Texting Billboards and Videos

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