Recycling to Keep America Beautiful - Guest Blogger Matthew McKenna for AdLibbing

Did you know that your recycled plastic bottle could be transformed into a pair of jeans a fleece jacket or a park bench Did you know that your recycled aluminum can could be transformed into yet another aluminum can or even a football stadiumWhile much progress has been made in raising environmental awareness since the initial Earth Day we are still a consumerdriven society that generates 250 tons of garbage annually With a vast array of new products and packaging infused into the fabric of our daily lives the challenges are profoundInterestingly the recently released Cone Communications Green Gap Trend Track shows that progress has been made on many fronts 90 percent of people surveyed told us that they believe it39s their responsibility to properly use and dispose of every day productsAnd yet we remain a quotdrink toss and goquot society 33 percent of survey respondents indicated that they don39t have access to public recycling receptacles or curbside recyclingKeep America Beautiful is responding to these issues headon We39re working to create longterm social change by raising awareness and mobilizing Americans to take action around one of the most important social issues of our time recyclingWe39re working with our partners to make recycling more accessible and convenient We39re placing recycling bins and carts in cities parks and campuses across America so meaningful change can happenIn fact since 2009 Keep America Beautiful and its partners have awarded more than 130000 recycling bins with a value of more than 33 million This includes a donation of 25000 recycling carts to the City of Chicago by CocaCola being announced today by Mayor Rahm Emanuel in his effort to bring curbside recycling to all wards of his city by the end of 2013Sustainable change will happen more quickly with your helpHow will you support the causeMatthew M McKennaMatthew M McKenna is the President and CEO Keep America Beautiful Inc Matt joined Keep America Beautiful Inc in January 2008 as President and CEO of the country39s largest community improvement organization supported by more than 1200 affiliates and participating organizations in nearly 50 statesMatt is leading the transformation of KAB with bold initiatives in the areas of waste reduction and recycling litter prevention and beautification including breakthrough work in community revitalization amp8212 all while expanding support and increasing recognition for the 60yearold nonprofit organizationPrior to joining KAB McKenna held several financial positions at PepsiCo Inc including Senior Vice President Treasurer and Senior Vice President FinanceA graduate of Georgetown Law School Matt is an active director of Foot Locker Inc and is also chairman of the Board of the Ignatian Volunteer Corps McKenna also serves as an adjunct professor at the Fordham University Law SchoolCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Recycling to Keep America Beautiful - Guest Blogger Matthew McKenna for AdLibbing

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Recycling to Keep America Beautiful - Guest Blogger Matthew McKenna for AdLibbing

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