Requiem For a Upfront Heavyweight -- Warner Bros. Discovery

The Big Message Whatever time this company has left independently itamp8217s full steam ahead with what services from TBS and TNT to HBO Max and CNN have on tap this 202627 season That goes for innovative advertising and audience measurement approaches ready to be deployed amp8220Listen we donamp8217t deflectamp8221 chimed Ryan Gould Warner Bros Discovery Advertising copresident amp8220Thatamp8217s not who we are Everyone here knows thereamp8217s change ahead and thereamp8217s change at our company But thereamp8217s a change across the entire media industry And weamp8217re well aware that your business is changing too But we believe that success is a team effort so our bestinclass organization the team of people you know and trust so well are here to help you guide through this transitionamp8221Hosts Gould joined by WBDA copresident Bobby Voltaggio served as main hosts with other WBD senior executives introducing specific segmentsWhat Worked Emphasizing the variety of content WBD services produce and present while limiting the ad sales touting to one segment that was jargonfree Good move to have TNTamp8217s sports programming featured near the start of the presentation and HBO Maxamp8217s originals from The Pitt to Harry Potter in the closing minutesWhat Also Worked With Ted Turner the TV visionary who launched TBS TNT CNN Cartoon Network Turner Classic Movies and other services that ultimately became WBD centerpieces passing away at age 87 the previous Wednesday the presentation began with Turneramp8217s CNN launch dedication on June 1 1980 followed by brief remarks from CNN primetime anchorperson Anderson Cooper Simple straightforward and movingWhat Can Work Here A few minutes onstage with WBD chief executive David Zaslav and HBOHBO Max top programming executive Casey Bloys thanking advertisers and viewers for their support over the years and in times ahead Also CNNamp8217s segment missed the chance to showcase how the network will cover Americaamp8217s 250th birthday July 4 with suitable ad approaches Instead they followed NBCUniversal Disney and other Upfront presentations avoiding the subjectData Points Coverage of this yearamp8217s NCAA menamp8217s basketball tournament on TBSTNTTruTV attracted 183 million viewers Over the 202526 season WBDamp8217s linear cable channels picked seven billion video views Puppy Bowl 2026 this February simulcast on Animal Planet and other channels had a record 25 brands involved For 202627 the linear cable channels will program more than 3000 hours of firstrun content from 225 new and returning seriesNews Boxing will join TNTamp8217s sports lineup July 4 with a world lightweight title matchup Abdullah Mason vs Joe Cordina from Wolstein Center in Cleveland New CNN original series launching in the near future include American on Purpose hosted by Craig Ferguson and an unexpected meals journey with famed chefTV personality David Chang Food Networkamp8217s new series batch incudes 100 Chefs where a group of 100 home cooks get their skills and smarts challenged for a 100000 grand prize Interactive pause ads will be introduced in the near future where viewers can use their voice andor smart TV remote control to purchase merchandise without interrupting their viewing experienceBonus Points Treating some attendees to a postpresentation lunch at Food Networkamp8217s kitchen space inside Chelsea MarketParting Words amp8220A bold visionary with an unrivaled work ethicamp8221 Anderson Cooper during his Ted Turner tributeamp8220Good partnership is what drives us here at WBD So before we go on we do want to address the Ellisonamp8230I mean the elephantamp8230in the roomamp8221 Warner Bros Discovery Advertising copresident Bobby Voltaggioamp8220Every new product and enhancement we announced today supports one objective Precision inside premium content at the center of culture But itamp8217s bigger than the products Itamp8217s the responsibility we carry to take risks to move first to create the platforms that bring the world closer together Ryan Gould Warner Bros Discovery Advertising copresidentamp8220Letamp8217s be honest You inherited a wreck and Iamp8217m your body shopamp8221 Leslie Jones host of new HGTV series Roast My Rental amp8220The days of your stand and serve cooking show are numberedamp8221 100 Chefs host Terry Crewsamp8220I hope to impact the wild era of independence weamp8217re inamp8221 Craig Ferguson discussing his new CNN series American on Purposeamp8220The combination of compelling stories from amazing creatives excellent marketing and meaningful human connection pulls viewers into these worlds from everywhere We remain the place for great stories that hit like no otheramp8221 HBO Max thoughts from Shauna Spenley Warner Bros Discovery global chief marketing officer of directtoconsumerPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Requiem For a Upfront Heavyweight -- Warner Bros. Discovery

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