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RESEARCH: The Trade Desk, Samba and Samsung Join Xandr and Google as Industry Data and Analytics Leaders

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RESEARCH: The Trade Desk, Samba and Samsung Join Xandr and Google as Industry Data and Analytics Leaders

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As agencies prepare for intense Upfront negotiations with an ever-expanding set of inventory providers in the mix, data has emerged as the pivotal differentiator that will define which media sellers make the cut and which do not. For the first time in decades, there could be intention behind formerly empty agency threats that key TV networks will be "closeted" (i.e., left out) if their CPM demands are too high. Each agency has invested heavily to access data that enables them to assess value based on client-specific media priorities. The multi-million dollar investments in research by the television industry, including joint initiatives such as OpenAP and Project Oar, while not falling on deaf ears are also not delivering a standardized industry-wide set of performance-based metrics.

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
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Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
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The Age of Aging
Go to page
The Pool
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WomenAdvancing
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The Business
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

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