Between the time I got into the advertising business and around 2005, the advertising business changed very little. This started to change between 2006-2010 with the arrivals of the iPhone, TRA and deterministic digital targeting. (Dave Morgan's TACODA deserves much credit.) Since 2011 the speed of change and the introduction of a surfeit of tools (and now the imminent retraction of some) has whiplashed the most durable of us into a haze of confusion.
Reset Advertising
![Reset Advertising](/media/articles/jose-antonio-gallego-vazquez-HQpzT47S7Vo-unsplash.jpg.550x380_q85_box-8%2C0%2C618%2C424_crop.jpg.webp)