Rick Erwin of Acxiom on Targeting with Data

Rick Erwin has been in the epicenter of the data driven marketplace for over 25 years, including 10 at Experian and 12 at RR Donnelley. Now as President of Audience Solutions for Acxiom, Erwin is responsible for the success of the data, analytics and digital media business globally in division. “Acxiom is an enterprise data, analytics and software-as-a-service company [referring to the cloud],” he says.