Roku Solidifies Its Position as a Leading Advertising-Supported Streaming Platform

The Myers Reportamp8217s October 2024 survey of advertising professionals provides an indepth analysis of perceptions surrounding media company value and sales organization performance Over the next several weeks The Myers Report will share data on advertising community perceptions of several media companies Todayamp8217s report focuses on Roku which was evaluated along with 15 streaming services The full The Myers Report survey assessed perceptions of 50 media companies across several categories amp160Subscribers to The Myers Report receive proprietary presentations Below is a comprehensive breakdown of Roku39s results comparative rankings and performance relative to its competitors across seven performance categories The Myers Report analyses on additional media companies are available at wwwmyersreportscom and will be published regularly The Myers Report survey assessed perceptions of 50 media companies across several categories Subscribers to The Myers Report receive proprietary presentations Scroll down for methodology and detailsIntroduction to The Myers Report SurveyThe 2024 Survey of Advertiser and Agency Planners Buyers and Influencers conducted by The Myers Report serves as a vital benchmarking tool for evaluating the perceptions of media companies and their sales organizations This comprehensive survey provides actionable insights into how leading advertisingsupported streaming video platforms are performing in delivering value and meeting the needs of their advertising partnersPurpose of the SurveyThe Myers Report survey aims toAssess Media Company Value Evaluate how well media organizations align with advertiser and agency priorities including cost efficiency audience targeting brand safety and overall valueBenchmark Sales Organization Performance Highlight how effectively media companies39 sales teams deliver client service communicate value and support advertisers39 needsInform Strategic DecisionMaking Provide advertisers and agencies with datadriven insights to optimize media planning and buying decisionsPromote Industry Excellence Highlight highperforming organizations setting benchmarks for best practices and excellence in the rapidly evolving advertising landscapeRokuamp8217s Rankings and Indices OverviewRoku demonstrates exceptional performance among 16 advertisingsupported streaming video media organizations with leading indices in several critical categories Below is a detailed breakdown of Rokuamp8217s resultsMeets or Exceeds Cost Efficiency GoalsIndex 134Rank 1stRoku excels in cost efficiency achieving the top spot and outperforming all competitorsDelivers Large Audience ReachIndex 117Rank 4thRoku performs strongly in audience reach ranking near the top tier though slightly behind leaders in this categoryDelivers Access to Targeted AudiencesIndex 118Rank 4thRoku secures a strong position reflecting its capability to deliver targeted audiences effectivelyIs Brand SafeIndex 107Rank 5thRokuamp8217s strong showing in brand safety demonstrates its reliability though it ranks slightly lower compared to its cost efficiency performanceOffers Sponsorships andor Creative OpportunitiesIndex 120Rank 5thRoku is a top contender for sponsorship and creative opportunities aligning with advertiser interests in innovative offeringsEffectively Communicates Its ValueIndex 127Rank 1stRoku leads the competition in effectively communicating its value showcasing its excellence in articulating its advertising benefitsDelivers Attentive Sales Organization Support and ServiceIndex 128Rank 1stRokuamp8217s superior sales support solidifies its topranking position highlighting its commitment to client serviceOverall PerformanceIndex 122Rank 1st tieRoku achieves an impressive first place in overall performance tied with Amazon Prime reflecting consistent excellence across most categoriesKey Insights and ComparisonsStrengthsRoku dominates in cost efficiency value communication and sales support achieving the highest ranks in these categoriesIts strong performance in audience reach and targeted delivery positions it as a toptier platform competitive with other market leadersComparative StrengthsCompared to other platforms like Amazon Prime Video and Disney Roku leads in cost efficiency and attentive sales supportIt also surpasses competitors in communicating its value proposition effectively reflecting strategic alignment with advertiser needsAreas for GrowthWhile strong in brand safety and creative opportunities Roku ranks 5th in both leaving room for improvement to match its leadership in other categoriesClosing the gap in audience reach and targeted delivery could further enhance Rokuamp8217s competitive edgeOpportunities for OptimizationEnhancing Brand Safety LeadershipLeveraging its existing strengths to achieve a top tier ranking in brand safety would enhance Rokuamp8217s trustworthiness for advertisersExpanding Creative OfferingsBuilding on its strong showing in sponsorship opportunities could cement Roku as the goto platform for innovative advertising solutionsTargeted Audience PrecisionInvesting in advanced data analytics and audience segmentation tools could elevate its rankings in targeted deliveryRokuamp8217s exceptional performance across the streaming category cements its position as a top advertisingsupported streaming video platform Its firstplace rankings in cost efficiency value communication and sales support highlight its strengths and appeal to advertisers By addressing opportunities in brand safety and audience targeting Roku has the potential to secure the top overall position in future surveys As it stands Roku is a standout performer in the competitive streaming video landscapeIntroduction to The Myers Report Survey and MethodologyThe 2024 Survey of Advertiser and Agency Planners Buyers and Influencers conducted by The Myers Report serves as a vital benchmarking tool for evaluating the perceptions of media companies and their sales organizations This comprehensive survey provides actionable insights into how leading advertisingsupported streaming video platforms are performing in delivering value and meeting the needs of their advertising partners Visit wwwMyersReportscom for additional reports and company analysesPurpose of the SurveyThe Myers Report survey aims toAssess Media Company Value Evaluate how well media organizations align with advertiser and agency priorities including cost efficiency audience targeting brand safety and overall valueBenchmark Sales Organization Performance Highlight how effectively media companies39 sales teams deliver client service communicate value and support advertisers39 needsInform Strategic DecisionMaking Provide advertisers and agencies with datadriven insights to optimize media planning and buying decisionsPromote Industry Excellence Highlight highperforming organizations setting benchmarks for best practices and excellence in the rapidly evolving advertising landscapeSurvey Scope and MethodologyThe Myers Report survey represents input from 550 respondents in October 2024 including advertisers planners buyers and influencers and was conducted in collaboration with the Association of National Advertisers ANA the 4Aamp8217s and leading media agencies The study focuses on 50 media companies including 13 broadcast and cable media companies 16 advertisingsupported streaming video platforms seven digitalsocial platforms four outofhome media sellers and five MVPD distributors evaluating their performance across seven key categories including cost efficiency audience reach brand safety and client serviceRole of The Myers ReportFor over three decades The Myers Report has been a trusted source of intelligence for the advertising and media industry delivering indepth research and insights This survey is an extension of that legacy providing advertisers and media professionals with a clear understanding of competitive performance and opportunities for collaboration and growthThrough its findings The Myers Report empowers decisionmakers with the knowledge to navigate the dynamic media ecosystem and drive greater value in their partnerships with media companies For more information contact jackmediavillageorg

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Roku Solidifies Its Position as a Leading Advertising-Supported Streaming Platform

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