Scott Rosenberg and the team at Roku are on a mission. Their goal? Not just to improve revenue and performance results for their partners and advertisers, but to fuel excitement about and usage of the entire OTT (over-the-top) ad ecosystem. In this interview Rosenberg, Roku’s General Manager and Senior Vice President of Advertising, discusses the types of advertising his organization sells, how it’s measured and why brands and TV buying teams at agencies are increasingly turning to Roku and OTT for traditional television campaigns.
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