Kathy Newberger manages the media and entertainment category at the NY Interconnect, which is a joint venture between Altice USA, Charter Communications and Comcast, and unifies TV and video ad opportunities across all providers in the New York DMA.
Her background includes stints in national and local media sales and sales management, media research and marketing, all with a strong TV focus. Kathy’s "claim to fame" is having served on the launch team for Mad Men when she worked in affiliate sales at AMC, but she’s equally proud of her work on early addressable tv campaigns (in conjunction with the NY Interconnect!) for clients like Purina and Showtime back when nobody was writing articles about addressable. She enjoys making connections between people she knows, learning about advanced advertising products including all types of data-driven television and digital out-of-home, and using improvisation as a business tool.
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