S4 Capital’s Wesley ter Haar: Digital Moneyball for Brand-Building (VIDEO)

Global digital champion and change-agent Wesley ter Haar is the founder of MediaMonks and Executive Director at S4 Capital -- a digital-first, new-era digital advertising and marketing services company established by Sir Martin Sorrell in May 2018. Today, S4 Capital has a market cap of $1.5 billion and 2,550 people in 30 countries globally. It achieved Unicorn status in a little over a year, unique in our industry.