Sales Guarantees -- What’s Old is New Again

There was big news out of the magazine industry this week as the MPA announced an industry-wide guarantee that ad pages in print magazines will drive sales results for marketers. If this is not achieved, qualifying marketers will be “made whole” with free space or refunds. I read this announcement and smiled as I realized that with time and a little polishing it seems that almost any marketing strategy can feel fresh and new again.