In a masterstroke worthy of a two-thumbs-up acknowledgment from the late, great film critics Gene Siskel and Roger Ebert, the second balcony of New York City's historic Hammerstein Ballroom was open for attendees to watch Screenvision Media's Upfront presentation Tuesday night. The cinema advertising organization, whose pre-feature commercials and Front + Center pre-show plays in more than 2,400 theaters nationwide, conducted its showcase on a stage with a wide movie screen placed high above Hammerstein's orchestra floor.
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