Storytelling, branded content, bespoke, cross-platform, audience development and partnership were big buzzwords throughout Advertising Week. When packaged together, the power of ideas and insights can create magic. When a programmer sprinkles in technology and scale, it can create a serendipitous experience for audiences of all ages. That is what Kathleen Finch, Chief Programming, Content and Brand Officer for Scripps Networks is looking to achieve on October 8 with the “All-Star Halloween Spectacular” -- the first-ever simulcast between the company’s big three flagship networks -- Food Network, HGTV and Travel Channel.
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