Sean Muller, founder and CEO, iSpot, just announced the partnership of his company with Neustar. The merging of efforts of these two companies has the potential to better consolidate and track the attribution journey of consumers. "Our partnership with Neustar is an incredible complement of platforms," said Robert Bareuther, senior vice president of Business Development at iSpot. "The partnership comes at a time when quality analytics can make or break the way forward for so many brands that don't have much room for trial and error anymore."
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