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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
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By Bill Harvey July 08, 2013

Secrets to Brand Growth in the U.S.: Test to Find a Cure for the Promotion Addiction

In Terms of ROI Archive
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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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