SeeHer, Hear Her, AccelerateHER Launches to Empower Women in the Music Industry

quotWe know that there is a tremendous gap in representationquot said Christina Hill Head of Experiential Marketing at Verizon quotOnly 2 of producers are females only 11 of airtime on country radio is dedicated to female artists and less than 8 of the Rock ampamp Roll Hall of Fame inductees are womenquotTony Brown Breakr CEO and CoFounder added quotThe statistics are just obvious that if we had a chance to draw a line in the sand this is the place to draw it It39s clear that we can shift the pendulum here and benefit consumers brands and women at the same timequotBrown introduced SeeHer Hear Her AccelerateHER a program created to upend those numbers by offering opportunities to female artists that increase their presence in front of and behind the mic AccelerateHER will empower 15 female artists with realtime mentorship from music executives as well as brand executives The artists will receive the opportunity to perform live and receive training on influencer marketingThe program is the brainchild of SeeHer Hear Her and Breakr an independent marketplace that connects independent artists with major brands and influencers to help promote them across digital formats quotWe are asking how can we not only empower women more and uplift them as creatives and as artists but how are we giving them resourcesquot added Kameron McCullough Executive Vice President of Breakr Select whose company will provide participants with Breakr credits that give them the opportunity to interact with influencers and other creators in Breakr39s marketplacequotWe are taking a holistic approachquot said McCullough quotWe want to help artists get on the biggest stages of the world as well as develop their presence digitally and understand algorithms so they can really understand the music businessquotAdded Hull quotWe have to really think about the full picture of content development from the licensing of music to female engineers to sound producers all the way to the artists the more we know the better we are When we lean in and support women in creative media and now music we not only inspire young girls and a younger generation but we also inspire creators and producers that are all moving brands forward in positive sentiment but also oftentimes with higher product sales Now what is critical is applying that to the music industryquotAccelerateHER shows there is more opportunity and tools that we can leverage for greater female representation In 2016 the Association of National Advertisers ANA and The Female Quotient launched SeeHer a global movement to eliminate gender bias in marketing advertising media and entertainment In the last five years the womenempowerment movement has worked to increase accurate and inclusive representation of women and girls In 2019 SeeHer Hear Her launched as a second initiative with a specific focus on eliminating gender bias in the music industryBreakr and SeeHer are launching the pilot program of AccelerateHER pilot program this fall To find out more visit SeeHercomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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SeeHer, Hear Her, AccelerateHER Launches to Empower Women in the Music Industry

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Stephanie Taylor

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SeeHer, Hear Her, AccelerateHER Launches to Empower Women in the Music Industry

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