If you've ever been in Manhattan when it starts to rain, you've likely seen opportunistic marketing at its best: the sidewalk umbrella salesman. No one knows where he comes from, but in a moment's notice, he's there to bail you out with a $5 umbrella that might as well be priceless. Like the onset of rain, the aging of the world's population is an opportunistic event for responsive marketers. Those who are agile enough to be in the right place at the right time will realize great gains while helping people get better with age.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.