Sellers: "All You Need is Love...da da da da da" - Bob Sherman - MediaBizBloggers

When you are really in love there39s no limit to what you won39t do for or give to your love object Isn39t that true quotdo foror give toquot In other words devoted service to others is a clear symptom of respect and even love For many years I have proselytized that loving one39s work allows him to work tirelessly and accomplish so much more than if one spends his day begging the time God to move the clock along until five PM Bosses customers coworkers and employees alike can39t help but be impressed by and responsive to the energy good will and preparedness that sellers in love with their work exhibitAs a seller loving your work implies a belief based upon experience that the product or service you offer is of meaningful value to a number of thoughtfully targeted customers You have something important to give something that can change for the better the course of the buyer39s day week month or year You exalt in the quotOK I39ll try itquot not because you39ve made another sale but rather because yet again you have helped served anotherAccordingly a second core value that uncommonly effective sales people and their mentors share is quotServe Don39t Sellquot John Hope Bryant the founder of Operation Hope and advisor to the past two US Presidents in his book quotLove Leadershipquot makes the case that the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with quotWhat39s in it for mequotAs you grow your career I would suggest this book is a must read There are a handful of very successful top executives whose leadership styles are fear based But only a handful The great preponderance of high performing O level folk are supportive encouraging and yes loving The comfort they provide creates an atmosphere and culture in which people are encouraged to and can learn in which they are not terrified to take reasonable risks and in which they are encouraged to spend their days looking for ways to serve others I promise you that a seller who goes out to make ten sales tomorrow will make far fewer that one who goes out to help ten peopleJohn Hope Bryant suggests and he couldn39t be more on the money that quotLove makes money The expression of love in businesscreating long term relationships with customers and employees based on caring for others and doing goodmakes everyone wealthyquotFisherman and salesman have war stories I am both so here goes Today at lunch I was catching up with a friend I met through business when I was head of sales at AOL and he was a top ecommerce executive at one of our clients We had two business meetings during the course of our respective stays at those companies and that was eight years ago We39ve done no business since then but have probably talked fifty times over the years perhaps twentyfive of them at lunches or dinners I39ve advised him when asked about his career pathing and helped his brother think through an opportunity And I did all this frankly because Michael is my friend There39s little I wouldn39t do to help him Among the companies I consult and with which I have a stake is one that his professional experiences and contacts can all but ensure the success of the company I suggested at lunch today that he permit me to suggest to the quotboardquot that he join in an advisory role for which I was sure I could arrange an economic incentive He responded quotfor you my friend I39d do it for nothingquot I won39t take him up on that but I believe him because I would do the same for him From the first meeting Michael and I have only looked to do what we could to make life better for each other Business aside it39s a nice way to liveGreat SellingBob Sherman has 40 years experience managing relationships between media companies and advertisers in old and new media from radio cable and TV to the Internet and from sales executive to chief executive and from the biggest media corporations to his own entrepreneurial companies He is currently in partnership with Pilot Group LLC Bob can be reached at rshermanpilotgroupbizRead all Bob39s MediaBizBloggers commentaries at Great Sellers Go To Heaven MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

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Sellers: "All You Need is Love...da da da da da" - Bob Sherman - MediaBizBloggers

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