Sensory Recognition Is the Next Big Advance in Consumer Electronics

The 2011 Consumer Electronics Show featured 2700 global technology companies vying for attention PostCES analyses focused primarily on 3D TV and gaming tablet computers and inautomobile entertainment centers I39m forecasting that the highlight of the 2012 CES Show will be sensory recognition much of which was on display at CES this year but was hardly noted You39re already familiar with Microsoft39s Kinect for Xbox and Nintendo39s Wii Comparing these technologies to next year39s sensory recognition programs will be like comparing first generation colorTV to today39s high definition setsAudio and visual recognition is being builtin to most current generations of inhome gaming systems and it will become progressively more sophisticated Your gaming system amp8211 and your TV will learn your facial and body features ID you personally identify where you are in the room track your eyes and movements listen for your verbal commands and create a 3dimensional avatar that represents you Games and TVs have the capability to identify remember and be responsive to multiple people simultaneously This technology is not on the horizon amp8211 it is here now and was on display at CESIn last week39s JackMyersThinkTank I reported on PrimeSense which provides the technology that is a backbone of Microsoft39s Kinect There are several other developments outlined below that indicate a robust marketplace for sensory recognition software I envision a one screen synchronous integrated TV Internet system Turn on your TV and up will pop your favorite apps free and paid The battle for your TV home screen real estate is just beginning pitting cable and satellite companies against consumer electronics manufacturers against software developers With its front camera for gaming and for Skype the TV will conduct a facial and body recognition process and deliver your personalized app screens or offer options when there are multiple viewers in the room With the slightest movement of your wrist and fingers you39ll scroll through your apps point to open an app amp8220touchamp8221 the air in front of you to bring up the TV and online controls You can easily amp8220airtypeamp8221 using the onscreen keyboard and multitasking with multiple screens will be the norm Audio recognition built into the TV will identify the programming you39re viewing and offer you the option to open officially sanctioned online content or take you to audiosynchronized apps of your choice You39ll be able to communicate directly through the TV via Skype andor your cable system phone service and of course give audio commands to the TV You39ll have full DVR social engagement checkin commerce and other applications all available seamlessly from your couch with just the flick of a wrist And you39ll constantly receive optin messages entitling sponsors and appunderwriters to information on your behavior in return for which you39ll receive viewing credits incentives and prizes For research the implications are enormous as data will be available on an optin basis informing actual consumer behavior utilizing viewer actions eyescan insights multimedia usage and actions taken With online purchasing and synchronous website integration seamlessly connected to commercial exposure the future for marketers is a dramatically different world than the passive one they know nowThere are several other companies that are actively developing gesture control features including one from Panasonic plus Toshiba and San Francisco based Omek which also presented at CES PrimeSense enjoys a significant lead in the category now as the only available consumer device but many of the biggest CE and camera companies are coming into the market and projecting moderate price pointsThis is a fascinating and compelling expansion of the TV as we know it When the really big players think Japan and Korea and China come in the landscape and market dynamics alter Standards will emerge Two basic approaches quotstructured lightquot and quottime of flightquot are being developed offering greater data frame rates and better capabilities for a range of environmentallighting conditions Omek is offering a middleware layer that supports all the major consumer cameras and this layer is being built into TVs STBs and game consoles as well as digital interactive signs medical systems and other devices specifically to allow these hardware companies the ability to migrate to newer technologiesThe first major Chinese device launch will involve both a camera and middleware so the software community is also moving towards more open middleware standards Microsoft bought several companies in this space and many believe that Kinect 2 will be based on multiple technologies in addition to PrimeSenseAviad Maizels CEO of PrimeSense inferred in a conversation that his company is in discussions with chip makers such as Intel to embed the PrimeSense software and standard which would give the company a significant competitive advantage Intel is actively developing infrared sensing devices and cameras that help computers detect the space around them letting people interact with cameras TVs mobile devices and computers in new ways httpwwwtechflashcomseattle201011intellabsseattleopenhousehtml Google Android39s translation software enables you to communicate with those who speak other languages and your mobile phone interprets for you Software that is in the phone and tablet today will be in the TV tomorrowAt CES I also saw a fun robot dinosaur the PLEOrb wwwpleoworldcom that retails for 4800 and that has voice recognition senses motion senses temperatures has time of day awareness has touch sensors and has the sense of smell built in Someday in addition to sight hearing and touch we can reliably imagine that our TVs will have the sense of smell and not only double as our smoke and heat detectors but know when we39ve brought popcorn or pizza into the room and serve us up appropriate commercials At next year39s CES look for consumer electronics manufacturers to be featuring sensory recognition software built in to your TV your computer your mobile phone your gaming devices your automobile and throughout your homes Sensory recognition is the next major advance in consumer electronicsYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Sensory Recognition Is the Next Big Advance in Consumer Electronics

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