September 11, 2001, 10:30 AM: Appointment with Jack Myers. Dan Hodges

Hi JackI hope that you are well I want to share some thoughts with you as we mark the tenth anniversary of September 11 We were meeting at your offices at 1030AM that day to discuss a study you were conducting to evaluate the top sales organizationsI was on a NJ Transit train at 855 am going into Manhattan for our meeting when my wife called me and said that a plane had hit the World Trade Center I looked out the window of the train and saw the smoke it was a beautiful blue September sky I worked in the airline industry and knew that a pilot would sacrifice his life before endangering others I knew it was a terrorist attackWith events like this we tend to remember every detail When I arrived at your office the south and north towers at The World Trade Center had collapsed the Pentagon had been attacked and flight 93 was reported missing You had CNN on and we wondered aloud why is this happening Will the world ever be the same We had many questions that day including how this would affect the ad market which was already reeling from a recessionAs we fast forward to the present day we know the answers to the questions that we asked on September 11 2001It is interesting to look back at the advertising industry in 2001 the key players and leaders of the day Is history repeating itself The Myers Recession 2001 Real or SelfFulfilling could well read The Myers Recession 2011 Real or SelfFulfilling2001 Highlight ampamp Eventsamp183 Myers Recession 2001 Real or SelfFulfillingamp183 Mark Zuckerberg is filling out college applicationsamp183 Steve Jobs introduced the iPodamp183 Eric Schmidt joined Google as CEOamp183 AOL had 26000000 subscribers and had merged with Time Warner the year beforeamp183 Neopets Goto Passport Excite and Geocities where listed by Compete as the top sites ranked by monthly attentionamp183 128000000 mobile phone subscribers in 2001 and Nokia had a 36 US market share in 2001amp183 3G text messaging a fully functional calendar and FM Radio where all mobile innovations from 2001amp183 Comcast had 8600000 subscribers in 2001 and Business Week commented that Comcast had quotlow debt consolidated markets and cuttingedge technologies make this company a cablebiz marvel An outfit that might soon turn a profitquotAs we fastforward to 2021 what lessons can we learn from two of the most successful people in the last decade Steve Jobs and Rupert MurdochSteve Jobs says quotInnovation distinguishes between a leader and a followerquot Apple reported sales of 53 billion in 2001 and 652 billion in 2010Rupert Murdoch adds quotThe world is changing very fast Big will not beat small anymore It will be the fast beating the slowquot News Corporation reported sales of 255 billion in 2001 which grew to 328 billion in 2010Winston Churchill said quotA pessimist sees the difficulty in every opportunity an optimist sees the opportunity in every difficulty quotI believe that the innovations of the next decade will come from optimists who see change and disruptions as opportunitiesLastly thank you for your service to the advertising and marketing communities over the past ten years and moreRegardsDanDan joins Verve as Chief Revenue Officer working directly with agencies and brands providing solutions and partnerships across Verveamp8217s national footprint of premium local media properties Dan can be reached at danielvervewirelesscom

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September 11, 2001, 10:30 AM: Appointment with Jack Myers. Dan Hodges

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September 11, 2001, 10:30 AM: Appointment with Jack Myers. Dan Hodges

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