September TV Ratings: Baby Steps Forward?

Nielsen39s September live cable TV ratings show that cable industry ratings were down 7 and 8 YoY in total day and primetime viewership respectively This marks the 3rd consecutive month of a deceleration in the pace of declines and we note that September offered a modestly less favorable YoY comp than August With the encouraging tone on the state of the ad market offered by media management teamsDISCA39s higher 3QE advertising guidance provided at its investor day being one exampleimproving TV ad market conditions could support better 3Q ad revenue for those with inventory to sell While we are cautious to count on it ratings stabilization could be an unexpected tailwind into the 4Q Please email us for our dynamic monthly live cable ratings database by network and company or our Media valuation comparables Companyspecific highlightsAMCX remained a bright spot this month growing aggregate primetime viewership 24 YoY Although down from the record premiere viewership of Fear The Walking Dead continued to drive audience growth at the company39s flagship channel AMC Network which was up 46 YoY in primetime in September In addition ongoing strong primetime ratings results at Sundance 82 YoY also contributed to the month39s strong performanceTurner realized its 3rd successive month of decelerating aggregate ratings declines In September the vast majority of ratings relief came from Cartoon Network Adult Swim and CNN Cartoon Network continued its streak of ratings growth to 6 months and Adult Swim grew primetime viewership for the 6th time in the last 7 months At CNN the second rendition of the GOP Debate drew nearly 23mn viewers viewership was up 116 YoY in primetime this month The debate attracted 69mn viewers in the news demo age 2554 and also drove 45mn video streams not captured in the live ratings With that said ongoing ratings softness at key networks TNT and TBS down 21 and 28YoY respectively in September weighed on Turner39s overall primetime ratings down 6 YoY in SeptemberDisney39s aggregate cable viewership was down again in September but the pace of declines moderated meaningfully and for the 3rd consecutive month largely driven by the strong debut of Monday Night Football39s double header ESPN garnered 3 YoY viewership growth and ESPN 2 grew primetime ratings 25 YoY in September However across Disney39s portfolio of networks aggregate viewership was down 8 and 12 YoY in primetime and total day respectivelyCLICK BELOW TO ACCESS RESEARCH REPORTPRESENTATION including important disclosuresUS Media September TV Ratings Baby Steps ForwardThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers amp160

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership

September TV Ratings: Baby Steps Forward?

Author

Publish date

Channel

Anthony DiClemente

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

September TV Ratings: Baby Steps Forward?

Enjoying This Commentary? There's More to Love

Anthony DiClemente

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership