Serena Williams, Jaden Smith and More: Gender News Weekly

Serena Williams on Equal Respect for Women39s TennisIn a press conference following her defeat of Elena Vesnina at Wimbledon this week Serena Williams had some choice words for a reporter who implied that women39s sports are inferior to men39s Mic reports After a press member asked her what it feels like to be quotone of the greatest female athletes of all timequot Williams replied that her sex shouldn39t matter in her legacy quotI prefer the words 39one of the greatest athletes of all time39quot she told the reporter When asked about equal prize money Williams quipped to a male reporter quotYeah I think we deserve equal prize money I mean if you happen to write a short article you think you don39t deserve equal pay as your beautiful colleague behind youquot Williams often outspoken about gender stereotypes was featured in a Glamour video last month pelting tennis balls at one of her hecklers Check it out below amp8211 it39s awesomeamp160Williams will face off against Angelique Kerber in the Wimbledon final this Saturdayamp160Will Millennial Women Close the Gender Pay GapMillennial women who outnumber men in college by 3 to 1 will close the gender pay gap by 2020 according to Dateonomics author Jon Birger While women still only make 79 cents to every man39s dollar younger women outpacing men in education means greater wealth and they are the first generation in history to start out their working lives at near parity with men Between 1980 and 2012 wages for men age 25 to 34 fell 20 while those for women rose 13 according to Pew Research This means women now have increasing funds to buy luxury goods amp160once most commonly bought by a man for his wife or girlfriend amp160and marketers are taking note Take Oppenheimer Funds39 newest campaign quotBossy is Beautifulquot which aims to debunk gender stereotypes featuring powerful female executives and entrepreneurs alongside the terms quotpushyquot quotbossyquot and quotcontrollingquot The ad proudly states quotWomen start up new businesses at twice the rate of men So therequot Acura39s recent quotDrive Like a Bossquot campaign below also appeals to female empowerment Whether marketers chose to embrace it or not women are quickly becoming the most profitable demographic Birger concludesamp160Keith Weed on Unilever39s Commitment to Ending Gender Stereotypes In an interview with Ad Age Unilever39s Chief Marketing and Communications Officer Keith Weed expands on the company39s announcement at Cannes in which they vowed to end gender bias in their ads This includes aligning Axe which has long relied on representations ofamp160stereotypical men and women with the Dove beauty brands which have defied gender norms and championed female empowerment for over 12 years Axe39s Super Bowl commercial see below which features a range of quotreal menquot from the rugged man to a dancer in high heels was the first step in embracing the complexity of masculinity The quotFind Your Magicquot ad has over 76 million views and Weed noted that ads that are progressive on gender issues have a 12 better view involvement than ads with stereotypical portrayals of men and women How advertisers treat gender issues is now a standard part of how they should be evaluated Weed concludedamp160Jaden Smith on Gender Fluid Fashion and Internet HatersJaden Smith who has become an androgynous fashion icon over the past year appears on the cover of Nylon this month defending his genderfluid sense of style While he39s faced some criticism for wearing skirts and appearing in Louis Vuitton39s spring womenswear campaign he isn39t concerned about the haters quotThe world is going to keep bashing me for whatever I do and I39m going to keep not caringquotamp160he told Nylon He also hopes he39s paving the way for future generations to feel free in their lifestyle and clothing choices quotI39m going to take most of the blows for my fellow MSFTS so you know in five years when a kid goes to school wearing a skirt he won39t get beat up and kids won39t get mad at him It just doesn39t matter I39m taking the brunt of it so that later on my kids and the next generations of kids will all think that certain things are normal that weren39t expected before my timequot Check out the full interview hereamp160Introducing our first solo male cover staramp8230 oh hi officialjaden amplt3 httpstcoIJiROwtNli pictwittercomcNLrPtwYpramp8212 NYLON NylonMag July 6 2016amp160More Headlines This WeekAd Girl InterruptedWomen Aren39t Getting Many Jobs Directing Commercials EitherGender Bias in Venture Capital is quotConsciousquotamp160and Getting WorseIron Man Race Gender Swap Prepped at Marvel Critics Blasted for Not Being quotProgressivequotHowever Unfair Female Politicians Must Still Face the Gender ThingThis Gender Neutral Clothing Line Knows That quotUngenderedquot Doesn39t Mean MascThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers amp160amp160

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Serena Williams, Jaden Smith and More: Gender News Weekly

Author

Publish date

Channel

Connor Zickgraf

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Serena Williams, Jaden Smith and More: Gender News Weekly

Enjoying This Commentary? There's More to Love

Connor Zickgraf

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

The payment was successful

Cookies