When agencies and media buyers figure out their 2020-21 Upfront television advertising strategies, they will have at least three options in their sights for generating comprehensive cross-platform transactions: NBCUniversal’s One Platform, Xandr from AT&T/WarnerMedia and Vantage, developed by Viacom and now operating under the ViacomCBS umbrella.
Setting the Stage for NBCUniversal’s One Platform
