Seven New Insights About Gender Diversity

Titled amp8220Women in the Workplaceamp8221 it includes feedback from over 30000 professionals in a range of industries that include tech retail finance healthcare and media Here are the most interesting conclusions1amp160Women are more loyal employees than menCompared to their male colleagues SVPlevel women are 20 less likely to leave and women in Csuite are about half as likely to leave their companies for other employment amp1602amp160Women are underrepresented at every level in the career pipeline with the greatest disparity in senior leadership Corporate America lacks gender equality beyond the entry level especially at the top which averages only 17 womenBut how does the media business fare A quick look at the executive tier of the major holding companies reveals just 3 of 16 top executives at IPG are women 3 of 14 at Omnicom and according to annual report 31 chiefs Unfortunately these figures indicate our industry is right in line with the rest of the nation3amp160Nothing will change until CEOs actively demonstrate a commitment to gender diversity and hold their managers accountable too 74 of companies report that gender diversity is a top CEO priority but only 37 of women employees of those companies believe that to be true 49 of men arenamp8217t convinced either And only 40 of companies hold managers accountable to genderdiversity metrics4 Employees who are mothers have even greater ambitions than their peersThereamp8217s no reason to put women on the amp8220mommy trackamp8221 Mothers are15 more interested in being a top executive than women without children5amp160Companies can boost womenamp8217s advancement by offering them mentors and sponsors The fact is women face greater barriers to advancement than men including unconscious bias when it comes to promotions Twice as many men as women say that senior leaders helped them advance Both men and women agree that sponsorship is vital to success but women have less access6amp160Gender diversity has to be as important to men as it is to women 70 of men think gender diversity is important yet only 1 in 9 men believe that women have fewer opportunities than they do7amp160Women are as competitive as men but don39t believe their work is rewarded In spite of the fact that more women than men graduate college and outperform their male peers in all subjects the study concludes that women are still challenged to advance and achieve gender equality in corporate America Twothirds of women donamp8217t think their companies are meritocracies And according to McKinseyamp8217s data the guys agreeOverall only 28 of senior level women report being very happy with their careers Unconscious gender biases are likely driving the dissatisfaction This fact is doubly disappointing to those of us working in an industry whoamp8217s main purpose is to get people to buy stuff and by people I mean women because they buy the most stuff It makes no economic sense for any company to hold a bias towards the very audience they must attractThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Seven New Insights About Gender Diversity

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Seven New Insights About Gender Diversity

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