Rainbow Kirby started her career in sports marketing with an internship at the New York Jets. "I knew little about sports," she admits, "and I had to be one of the least athletic people involved in a sports team, but I loved the energy of the fans." Her work for the Jets lasted six seasons and was followed by a stint with the New York Islanders for three years. She then moved into publishing at Disney, which was just beginning to integrate digital components in 2006. When she saw where the media dollars were shifting, she immersed herself in learning digital and took on a fully integrated role at Rodale, teaching the basics to the print teams at Runner’s World and Bicycling. Now, as Director of Marketing Communications at Clear Channel Outdoor, her job responsibilities are tightly matched to everything digital marketing has to offer.