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Should I get my digital sales team IAB Certified? - Steve Bookbinder- Digital Media Training

Should I get my digital sales team IAB Certified? - Steve Bookbinder- Digital Media Training

Author

Steve Bookbinder photo

Steve Bookbinder

Publish date

March 13, 2013

Channel

1stFive Council

Archived in

Digital Media Training

As you no doubt are aware, the IAB is now offering a Digital Media Sales Certification. The program was created by and for industry experts. It raises the level of professionalism by allowing salespeople to demonstrate their knowledge of the most important concepts, guidelines and best practices in interactive advertising. Likewise, companies benefit by ensuring that they have the most knowledgeable sales teams possible. Some companies have already embraced this and are offering to pay for their employees who are qualified to take this test.

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Steve Bookbinder photo

Steve Bookbinder

Steve has been an exceptional trainer for over 20 years, conducting over 4,000 training workshops and delivering more than 500 keynote speeches at national sales meetings. His training expertise has taken him all over the world to work with major companies... read more

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