As you no doubt are aware, the IAB is now offering a Digital Media Sales Certification. The program was created by and for industry experts. It raises the level of professionalism by allowing salespeople to demonstrate their knowledge of the most important concepts, guidelines and best practices in interactive advertising. Likewise, companies benefit by ensuring that they have the most knowledgeable sales teams possible. Some companies have already embraced this and are offering to pay for their employees who are qualified to take this test.