Dave Morgan, CEO and Founder of Simulmedia, is a media legend and a serial entrepreneur who sees the value of media in prescient ways. His company's latest initiative, to be announced this week, is the roll-out of the licensing of its software product called Vamos that will enable marketers to drive their own campaigns to make their TV ads be more targeted, similar to the web. Morgan sees great disruption in the media industry over the next few years and has strong opinions about the introduction of blockchain technology to media as well as how to best approach attribution. We recently talked about these matters and others.
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