The title refers to a book at a media agency hospitality suite last week. As Cannes is not for presenting and assessing big data, but for collecting nuggets across disparate disciplines (“small data”), the following reflects a small data approach, with takeaways on trends in: 1) ad growth, 2) ad market share shifts, 3) how marketers are using media, 4) media usage, 5) media monetization, and 6) the outlook for the ad agencies, the most prominent spending gatekeepers.
Small Data from Cannes 2017
Channel Wall St. Village