Good industry conferences give the pulse from the practitioners’ perspective, along with the chance to pick up some scuttlebutt and contacts. On these counts, the recent Transformation of Search Summit 2018 (sponsored by ClickZ, Search Engine Watch and Catalyst) filled the bill. Top takeaways follow:
We all suffer from attentional bias -- let's see whether we can put mine to work for you. We have to pay attention to something, and the very fact of doing so elevates the importance of the object of our attention, often above what reason would dictate. Let's look at the 4Q results and then stir the pot on the outlook for these two FANG stalwarts with a bias inextricably linked to the attention I've devoted to blockchain technology and cryptocurrencies for much of the past year.
It's a new year, they tell me, so let's look at several conundrums that cryptoassets will face in 2018. Here they are: 1) how important is branding in the "crypto"? 2) utility tokens -- digital copper? 3) which tokens can store value? 4) is the forking risk to value overstated? 5) does the eventual coin "crash" have a hidden cushion? 6) are the risks from an SEC dragnet overstated? and 7) should 2018 ICOs sell at 2017 prices?